If you are considering buying a business, merging or entering a new market, or are acting for a client and advising on any of these steps, marketing due diligence can pay dividends. Financial due diligence on an acquisition or merger target is seen as an imperative part of the process but what if the company’s figures stack up but its profile with its customers doesn’t? Do the key people in the business understand the new market well enough to assess the sales forecasts? How valuable is the brand name - and how well is it protected?

We are experienced in undertaking marketing due diligence reviews, often up against very tight time scales in order for offers to be made. We make sure that clients can make a decision based on as full a picture as possible – not just on the finances or the legal issues.

Additionally, we can undertake marketing due diligence on behalf of funding providers to make sure their investment stacks up in all senses.

If you would like to learn more and arrange a free initial meeting to discuss your requirements, please Alan Brooks or call on 020 7022 0054.