When considering the options of diversification into new products or services, your existing customer base is often a good place to start. How are their needs changing? What would be of value to them? How will they react to options you already have in mind?

The research also has the benefit of showing your customers that you value their business and are continually looking at ways you can improve on what you offer them. Indeed, customer satisfaction questions can be combined with opportunity assessment research.

We have experience in building research plans, identifying representative samples of your customers, or prospects where appropriate, and know how to structure the questionnaire to make sure you have valuable conclusions to factor into your decision making process.

If you would like to learn more about how we could help you with a free initial meeting, please email Claire Carvall.